InvestAZ
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InvestAZ

{Ad Campaign | 2013}

InvestAZ is an Azerbaijan based investment company. For their pre-launch campaign we created a simple yet effective OOH solution, using giant billboards with just “Merhaba” (“Hello” in Turkish) and the company’s website written on them. By changing the regular “e” to the one used in Azerbaijani alphabet, we made a clear reference to their Azeri origins yet kept the information about the company to a minimum, creating curiosity and driving traffic to their website. We also complemented the campaign with a TV spot, focusing on the “growth” aspect of financial business.