In Turkey, Ana Yelken is the leading sailing school for children ages 6 to 17 years old. During our research for their identity, we discovered almost all of their competitors used either blue or cyan as their corporate colours. To differentiate Ana Yelken, we decided to use a fresh colour combination: Metallic Gold & Turquoise. We added textures of old maps and water splashes to convey a sense of adventure and discovery. Together with the minimalistic and modern typography this allowed us to create a strong and dynamic brand. For more info about the company click here.
“HaritaMetod went above and beyond what we expected from a design studio. Their work and dedication was unbelievable. Thier ideas and creativity truly stood out. It was very important for us to be able to convey the message that sailing was fun, safe and beneficial to children’s development. HaritaMetod made it happen for us.”
Fatih Özmen | Co-Founder | Ana Yelken